Multidisciplinary Design with a Mission.
I specialize in creating intuitive, accessible interfaces that connect people. I turn complex problems into clear, visual solutions for diverse communities.
Education
B.F.A. in Communication Design, CUNY - New York City College of Technology, NY, US, 2022-2025
Dean’s List Honors Recipient, GPA: 3.6/4.0
Focus on human-centered design, design thinking, and prototyping, with graphic design, brand identity, and campaign development expertise.
Developed skills in creating illustrations, infographics, and cohesive visual strategies for diverse projects.
B.F.A. in Communication Design, CUNY - Borough of Manhattan Community College, NY, US, 2016-2018
GPA: 3.2/4.0
Studied various subjects, enhancing critical thinking, communication, and problem-solving.
Experience
UX, Website, & Branding Consultant, Freelancer, New York, NY, June 2025 — Present
Partner with small businesses to optimize website UX, accessibility, and mobile responsiveness based on competitive research and user-centered design principles.
Lead comprehensive rebranding projects, delivering cohesive brand identities, style guides, and digital/physical assets for diverse clients.
Collaborate directly with software engineers to translate high-fidelity designs into functional websites on Wix and WordPress.
Train clients on content management systems to ensure long-term design consistency and site health.
CUNY - New York City College of Technology, UI/UX Design Intern, New York, NY, January 2025 — May 2025
Created clear process documentation, visual checklists, and information architecture to improve platform usability and onboarding efficiency.
Monitored workflows and system usage to identify friction points, recommending process improvements that enhanced user satisfaction and internal adoption.
Acted as a bridge between technical systems and non-technical users, ensuring clarity, alignment, and a positive user experience.
Snap Inc., Augmented Reality Extern (UX/Storytelling Focus) , Remote, USA, September 2024 — November 2024
Developed user-centered marketing strategies and visual storytelling assets to drive brand engagement and support lead generation.
Utilized engagement metrics and campaign analytics to iterate on design elements, improving interaction quality and storytelling flow.
Achieved a 96% view-to-play conversion rate (35.6K views/34.1K plays) by optimizing user interaction within AR environments.
The New York Climate Exchange, Exhibit Design Research Intern, New York, NY, June 2024 — August 2024
Selected by the Dean as the top-ranked project out of 80 groups to present research to 300+ representatives from NASA and NOAA, successfully securing positive stakeholder feedback for the exhibit’s clarity.
B. Stuyvesant Champagne, Graphic Design Intern, New York, NY, January 2023 — August 2023
Increased user engagement by 70% through designing flyers and signage using Adobe Creative Suite, incorporating user testing to optimize design and enhance customer satisfaction.
Led the 'Brooklyn Navy Yard' anniversary box project from concept to launch by coordinating with a graffiti artist and managing production for 200 units, resulting in over 50% of inventory sold within the first week.
CUNY - New York City College of Technology, UX Research Assistant, New York, NY, December 2022 — January 2023
Conducted user interviews with faculty and staff, ensuring informed consent and fostering 95% trust, resulting in high-quality data collection, and providing key insights into user needs and experiences.
Synthesized user insights through empathy maps and detailed research notes, improving data analysis accuracy by 80% and providing key findings for strategic decisions.
Design Toolkit
The "Franchesca" Edge
Inclusive: Specialist in WCAG accessibility & inclusive design.
Strategic: Expert at balancing business goals with user needs.
Agile: Fast learner of emerging tech and design trends.
Bilingual: Fluent in English & Spanish.